Mitsubishi Motors Ranks First For Customer Experience
November 01 2023,
Mitsubishi Motors North America, Inc. (MMNA) and its dealer partners have achieved a significant milestone by ranking first for customer experience among mass-market brands. This achievement is the culmination of a dedicated effort and demonstrates Mitsubishi's commitment to providing world-class customer service. Over less than four years, Mitsubishi has risen from 17th place to secure the top spot, showcasing the brand's ability to deliver exceptional experiences to its customers.
Steep Climb to the Top
Mitsubishi's impressive journey to first place has been marked by consistent improvement and dedication. In 2020, the brand found itself in 17th place among 19 non-luxury automotive brands. However, Mitsubishi's commitment to enhancing the customer experience propelled them to become the most improved brand in 2021. With a remarkable 58-point improvement year-over-year, Mitsubishi climbed to fourth place in the rankings.
MMNA and Dealer Partners' Dedication
The rise to the top of the customer experience rankings could not have been achieved without the relentless dedication of MMNA and its dealer partners. Recognizing the importance of providing exceptional service, MMNA has worked closely with its dealers to develop and implement strategies to enhance the entire customer journey. This commitment has resulted in outstanding improvements across multiple touchpoints, from initial vehicle selection to post-purchase support.
Conclusion
Mitsubishi Motors' rise to first place among mass-market brands for customer experience is a testament to the brand's unwavering dedication and commitment. MMNA, along with its dealer partners, has consistently improved and refined its customer service strategies, resulting in a remarkable journey from 17th to first place in less than four years. This achievement reflects Mitsubishi's focus on providing world-class service at every stage of the customer journey.
